Meet Kelly Payne.
Kelly is a native New Yorker who has had two passions in her life that have stayed with her since she was a child- traveling and helping others. Kelly is currently living in South Carolina, the 6th state she calls home with her husband and son. She has a degree in Psychology and is a Licensed Massage Therapist. But she soon realized that she wanted to help people in a different, more fulfilling way…and Indigo Vibes was born.
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How did Indigo Vibes “the subscription box that’s good for your soul” come to be?
I’ve always wanted to be an entrepreneur for as long as I can remember. As a kid, I was always coming up with little businesses from baking to babysitter’s clubs, as I’ve grown that hasn’t changed. I’ve always been trying my hand at things I’ve been interested in and trying to make a business out of them. Eventually, I quit each and every one of those endeavors. But then I had the idea for Indigo Vibes and knew it was different.
First of all, I love subscription boxes and the thought of making my own sounded so fun. But I have also studied the law of attraction and all sorts of spiritual things since I was a kid as well. And I knew this was something that needed to be shared on a broader scale, that people needed to learn about it. There seems to be so much negativity in the world with the media showcases all of these awful events going around lately….yet you don’t see too many people showcasing the amazing things happening around the world each and every day. When people are pounded with all these negative images and stories day after day, it takes a toll on you.
I wanted to change that. I wanted to show the world that there is good. I wanted to share the lessons of the law of attraction and show how your thoughts and what you focus on can really change your life! I made a free ebook that I put on my website to introduce the ideas to people and show them how they can incorporate it into their lives right away.
Indigo Vibes has come a long way since I made my first box back in October of last year. This is not a venture I will quit on. I’ve taken many classes, invested in mentors, to help me with the business aspect. This is something that is close to my heart as I feel many people are wanting to learn these lessons, but don’t know where to start.
Tell us about what different sub. boxes you offer. Do you have a favorite?
I have 3 different boxes that people can get. I have a Creation Kit that’s a monthly subscription box that includes crystals, affirmations, candles, mindfulness exercises, and other high vibe goodies. We also offer our Crystal Of The Month club which is a smaller option containing 2 Reiki infused crystals, their benefit card, and a small surprise gift. I also offered a Kids Crystal Kit (which isn’t advertised anymore), but I have a few left if you email me. It was a one time only box- not a subscription- and included 8 crystals, their benefits, a carrying case, a break your own geode, and a National Geographic Kid’s Rocks and Minerals book to learn all about them!
My favorite is the Creation Kit. It is our main subscription box and the one I can put my heart and soul into each month. I come up with a theme and try to find the best products to put inside for you. My boxes are based on the law of attraction, so you’ll find each month has a lesson and activity to follow to help you create the life that you dream of.
What was the best and hardest parts of creating your own subscription box?
The best parts have got to be helping people. I love getting emails from subscribers telling me how the affirmation or lesson has changed their life and everything that their experiencing now. I love when they tell me they never understood Reiki or crystals, but really felt something the first time they picked up one from their box. I love encouraging people and hearing their stories!
The hardest part -for me-would be the marketing that has to go into it. For me to be able to help people, and for people to know about my subscription box, they have to be able to know it exists! I think just finding what works to get my product out there to the people that need to hear about it has been the hardest part for me.
I see you are very active on Instagram – which is how I came to admire your box! Is there a process to your photo taking or does it happen when inspiration strikes?
Every month I try to post photos of the contents of the newest box and showcase some of the small businesses that had a part in them. I also include affirmations, or quotes that I love or find encouraging or inspiring. I have a wonderful photographer who takes most of my product photos for me to post.
As far as when or how often I post on Instagram, that is mostly when inspiration strikes. You hear of all these rules that you have to post 3 times a day or every day or….goodness gracious don’t ever skip a day!! I tend to not follow those. As you know, I believe in the law of attraction and I believe my photos will come across at the right time for whoever needs to see them at that moment. I try not to drive myself crazy following all these “rules” that you need to do. I feel like I would come across as not genuine if I was forcing myself to post every day at certain times.
What is the most important thing you want potential subscribers to take away from your website?
I want people to take away the fact that I actually care about them. Yes, I may not know you, but I care about you- your hopes, your dreams, what you’ve gone through, your struggles, and most importantly where you want to go!
I feel like my subscription box is different because of that. I infuse Reiki energy into each and every crystal in my boxes. And I do them one at a time, while thinking of each individual customer and sending them light and love. I also include hand -written notes in each box, and encourage you to email me if you have questions or want to tell me a story about your experience. This takes longer as my business grows, but it’s something that I feel is very important and don’t want to compromise on.
Is there anything else you’d like to share with the readers today?
My answer above sums up a lot of what I’d want you to know, but I’ll leave you with this quote: “The biggest adventure you can take, is to live the life of your dreams” Are you ready to take the first step?